Sunday, January 30, 2011

Magazine!!!

Name of Magazine: ACQUIRE - Sports Knowledge for Women
Concept : The concept of the magazine would be to educate women of today on sports.  Sports including football, baseball,basketball etc.  Not only would the magazine incorporate team and individual player stats but also how to play each game, thorough looks and in depth descriptions of the positions in the game and upcoming sporting events so the women can watch what they learned.
Readers: Readers of this would predominately be women from ages 16-30 but ages may very and men looking to acquire extra sports knowledge may also be seen reading one. 
Other Magazines serving this demographic: Other magazine that have similar concepts and serve similar demographics would include ESPN the magazine, Sports Illustrated, Athletic Women Magazine, and Women Sports Report magazine. 
Five advertisers : Five advertiser's that would like to reach our readers would be, Nike and/ or Adidas because they are huge sports apparel organizations for both men and women.  Also, Ticketmaster,stub hub and other sites/places who sell sporting event tickets.  Sports Authority, or any sporting good or apparel store. Target because they sell sporting goods that women might be interested in buying after reading how to play a specific sport.  Last but not least, advertisers for gyms such as 24 hour and Golds would be a targeted advertiser because after reading he magazine women might feel the need or drive to work out and get in shape to enable them to actually play the sport desired. 
Five articles included : Football! 101 Things Every Women Needs to Know
Top 20 best professional athletes of 2011
Get a Kick Out of This! - Soccer's #1 team how they got there and how they plan on staying!
Watch What YOU Want Live! - who going where and who's playing when
Don't Strike OUT!! Go through each baseball position in depth so so you don't strike out next season!
Description of the Cover : The Cover is going to have the headline or title of  ACQUIRE and underneath it will read " Sports Knowledge for Women".  The cover will also have a sports design in the center and then some of the issues headlining articles magnified around the big picture.  The price of $4.99U.S.will be under the bar code, and the publication date will be under that.  The magazine has to be appealing to look at so that women will want to pick it up. It will have lots of color and lots of dramatic fonts to make the magazine pop of the racks and into the hands of women everywhere!

1 comment:

  1. Good concept. Usually women's sports magazines refer to women in sports, which most people find pretty boring.

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