Monday, February 28, 2011

Propaganda !!!!

Today when someone turns on the television they often see adds varying from acne control medications to cereal brands.  Most often these advertisements are trying to manipulate the public into buying their product so that they can in turn make money.  Some ads even use propaganda to sell their products.  But what exactly is propaganda?  Well, propaganda is communication that is geared towards influencing people into buying or agreeing with a certain cause or product. For example a product that is most commonly seen when one turns on the television is a Cheerios commercial.  Often these Cheerio commercials, like the one I have linked are telling about how their product can lead to better health. They are also promoting a loving message of, " if you want your loved ones to live longer and healthier with lower cholesterol and a better heart, make sure they eat Cheerios!" In the Cheerios commercial below two propaganda techniques they used were that they presented information to primarily influence their audience and they used loaded messages to promote an emotion.  Enjoy the commercial !!!
Cheerios propaganda commercial !!!


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